NCFCC - Navigator - Regional Identity


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Regional Identity

Regional identity is the image, visibility and presence the North Central Florida area has elsewhere in the state, southeastern US, nationally and internationally. Communities such as the North Carolina Research Triangle have a strong positive regional identity. The close proximity of three major universities there and the nationally known Research Triangle Park have helped create that image. Orlando is known world wide due to it's regional identity through tourism as well as a brisk technology sector.

It is important to build within the North Central Florida Region a similar strong distinctive image so that we can better market the region nationally and even internationally as a single integrated unit. Regional identity is not to be seen as a replacement for individual community identity. It is an addition to it, an expansion of the boundaries within which we operate and within which we cooperate for mutual progress.

Developing a positive image outside our region starts with creating a sense of regional identity within the population of North Central Florida. Part of that work is increasing residents' awareness of the nature and implications of regional planning and development and seeking their input on regional level issues. The development of region-wide facilities and events, particularly in tourism, recreation and travel would aid in the establishment of a regional identity. The process of marketing the region to the world has begun but the need to develop a strong regional image and identity

Return on Solution: The economic utility of an effective branding initiative should be higher visibility of the region in markets where that recognition will lead to decisions to do business with North Central Florida. There will be a 'ramp up' period for the enhancement of the region's image within each particular area of commerce. Hence, the tourism industry will experience a net increase in visits, particularly growth in major events and trade shows, as well as independent travel. The Information and Media Services, Engineering and Technical Services clusters should each achieve a more distinctive identity in their target markets, resulting in improved sales and increased investment. Distribution channels will become known nationwide.

Team: Participants who will move the regional branding initiative forward include leaders from across the region representing the private sector, key educational institutions, including the University of Florida, regional government representatives, tourist councils and the local Economic Development Councils.