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Gainesville
Sun - June 23, 2001
By CHRISTOPHER THUROW
Christopher
Thurow is director of information technology for Bradford County and
founder of the North Central Florida Commerce Corridor, an 11-county
marketing group dedicated to attracting business to the region.
When
all efforts have failed, everything is put on the table.
In
both Gainesville and Ocala, a very small group of business people
and public officials now develop and address all policy with regards
to commercial air service. There is nothing sinister going on here,
just a group of well-intentioned folks protecting their community's
assets.
Gainesville
Regional Airport is a city of Gainesville asset, and should be treated
as such. This is the same for Ocala. But there presently is no mechanism
in place that would allow these assigned individuals to act outside
the box. To do so would be viewed as political heresy.
The
spin provided by the Gainesville Regional Airport Authority regarding
operations of the Gainesville Regional Airport is very "Gainesville
centric," not necessarily "Alachua centric" much less "region centric."
The
same goes for Ocala and Marion County. The position and agendas
of these individual cities constitute the last 20 years of carrier
service provided in the North Central Florida region.
Small
cities can no longer isolate themselves with these parochial attitudes
and policies. This is an economic fact of life. Ocala and Gainesville
are the cities that anchor our economic region and must be willing
to accept that they are joined at the hip.
These
two municipalities should no longer hold the collective economic
prosperity of our region hostage. The solution to our region's dilemma
is to approach this as a business decision process, free from emotional
pleas and city centric parochialism.
A
shift in city and county policies with regards to regional concepts
must be addressed. True regional thinking and collaboration is the
vehicle that will provide sound decision making in today's' world
economy. No city is an island.
There
is no magic formula needed for a region to be provided with a better
than acceptable level of commercial air service. There are, however,
several basic criteria that airlines look for. These criteria are:
1)
A facility located at or near the population center of the region.
Our region today has a population base of over 800,000 people.
2)
A public/private/consumer coalition based on regional demographics
committed to one comprehensive plan that details the financial,
conceptual and operational capabilities of the airport.
3)
A sustainable level of business-class travelers.
4)
The airlines are very leery of local politics. A regionally represented
airport authority will be a necessity.
A
critical first step in gauging our region's chances for success
is a well thought-out, regionally focused proposal to present to
the carriers. This
proposition
would clearly delineate our position and what we would expect in
return.
The
basic premise of this initial proposal would require the consolidation
of the commercial air service presently located at Gainesville Regional
Airport to the more centrally located Ocala Field.
The
name for the facility would be the North Central Florida Regional
or International Airport. The facility has a Foreign Trade Zone
status. Gainesville Regional would then provide general aviation
facilities.
A
modest new terminal would be constructed to provide for passenger
service. This could be completed in less than three years. A subsequent
five- and 10-year plan would be developed focusing on a larger facility
built on land available at the west side of the airport. This would
demonstrate to the carriers a solid alliance within the region.
In
consideration of the airport consolidation, we would want the following
commitments:
1)
Service from no less than three major carriers.
2)
Direct service to a number of out-of-state cities.
3)
Consistent competitively priced fares.
A
transition authority consisting of two members of each present airport
authority and two representatives from other participating counties
could oversee the proposal development and negotiations. In the
event an agreement is reached, this transition team would oversee
all responsibilities required for the new regional facility.
This
proposal, if accepted, would obviously show what the carriers have
always looked for in this specific market. If no agreement can be
reached, we will have accomplished two things.
First,
we have shown the carriers a willingness to cooperate over regional
issues that are vital to the airlines profitability. Second and
no less important is that it will provide us with a very good picture
on where air service will then be heading in this part of the state
for many years to come.
See
June
23, 2001, issue of Gainesville Sun for original article.
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